Art In Nature

I recently remembered this out of home advertisement by Cramer-Krasselt for Corona Beer.  Luna Corona watches over a dark Manhattan night.  If you look at the ad at just the right moment, it looks like a half-moon fits perfectly where a lime would.  

It takes great imagination to use the moon as a tool to sell an advertisement.  I love how they used the natural world to highlight the cultural world Corona lives in. 

 It would be interesting to see how much further Cramer-Krasselt could have gone with this campaign.  Though I did not see any other communications about this campaign, one idea is a digital leg where customers Tweet a picture of the moon shaped like a lime and win a Corona.

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