SMIT: They’re the fluffiest.

Direction: There’s no real explanation for how Jet-Puffed marshmallows came to be the fluffiest. They just are.

Copywriting: Sydney Ingrassia, Art direction: Nicki Souttor

Art Gallery Feature:

Jet-Puffed on display to poke fun at overly-enthused museum goers who end up taking the art too seriously.

Vending Machine That Talks Back:

Airplane Giveaway:

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