Brief I created for a homework assignment for my Creative Concepts class in 2019. We were given the following information and asked to create a brief.

“Giro is the number one leader in bike helmets. They are a premium road cycling helmet with an aerodynamic profile, good ventilation and a drag reducing design. They’re lightweight yet durable. They use a unique foam filling – Expanded Polypropylene (EPP) – and they feature the Multi-Directional Impact Protection System (MIPS) that provides more protection in certain impacts. It all adds up to a more comfortable fit and a safer ride that reduces head and brain injuries. This is important because the average careful bike rider may crash about every 4,500 miles. Head injuries cause 75% of our nearly 700 annual bike deaths. Medical research shows that bike helmets reduce or prevent most cyclist head injuries. Giro helmets are not cheap, but you get what you pay for.”

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