SMIT: Sabre Pepper Spray empowers women.

Direction: Women don’t have to feel vulnerable with Sabre Pepper Spray. It gives them their power back. Let’s make them cry.

copywriting: Sydney Ingrassia, Art Direction: maribel ornelas

Meet the target where they need you. Offer Sabre Pepper Spray in bathrooms at bars or other places girls may feel vulnerable walking home from.

Vend “Boy Tears” water bottles as a promotion for pepper spray. Available on college campuses, next to train stations, and anywhere else you buy water.